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Writer's picturejackie orsa

Transforming Spaces, Maximizing Sales: The Power and Benefits of Home Staging

Updated: Jul 15




When you're getting ready to sell your home, remember that first impressions really count. Home staging is all about making your property look its best to attract buyers. It helps them see themselves living in the space and highlights all the great things about your home while downplaying any imperfections. This can lead to a quicker sale at a better price. Here are some key reasons why home staging is so important:


Enhanced Visual Appeal
  • First Impressions: The initial impression a buyer gets when they walk through the door can make or break a sale. Staging helps to make sure that the impression is positive by creating a welcoming and attractive environment.

  • Professional Photography: Staged homes photograph better, making them more attractive in online listings, which is usually the first place buyers see a property. Sometimes a buyer will decide if they want to see the home based entirely on the pictures online.


Increased Perceived Value
  • Higher Offers: Staged homes often appear more valuable, leading to higher offers from potential buyers. A recent study by NAR showed that 20% of buyers' agents said that staging a home increased the dollar value offered between 1% and 5%, compared to other similar homes on the market that were not staged. NAR also found that when staging a home, 20% of sellers' agents reported an increase of 1% to 5% of the dollar value offered by buyers in comparison to similar homes.

Quicker Sales
  • Faster Transactions: Homes that are staged well may spend less time on the market. In the same NAR study, 27% of sellers' agents stated that there were slight decreases in the time on the market when the home was staged.

  • Competitive Edge: In a competitive market, a staged home stands out, drawing in more potential buyers. A well-presented home can be the deciding factor for buyers torn between multiple options.


Studies have shown the benefits of home staging when selling your home. However, there are different qualities of staging - some staging can have an incredibly positive impact while some may have a just so-so impact. How do you differentiate between the two and make sure that the staging in your home is the most impactful it can be? Here is a list of things to look for if you are having your home staged:

Highlights Best Features

  • Emphasizes the homes features like floor to ceiling windows, high ceilings, ocean views, and architecturally unique features. By drawing attention to these elements, staging helps buyers appreciate the unique aspects of the home.

  • Uses furniture and décor to showcase the functionality of different spaces. This helps buyers envision how they can use each room effectively.

Depersonalizes the Space
  • Removes personal items and clutter, helping buyers imagine the home as their own. This neutral environment makes it easier for buyers to picture their belongings in the space. Decluttering a space is one of the most impactful ways to help buyers imagine themselves in the space.

  • Creates a neutral canvas that appeals to a big audience. A depersonalized space ensures that the home does not cater to a specific taste or style, which widens its pool of potential buyers.

Maximizes Space
  • Arranges furniture to make rooms look larger and more open. Proper furniture placement can significantly enhance the sense of space.

  • Demonstrates how even small or awkward spaces can be utilized effectively. Staging can turn a previously underused area into a functional and appealing part of the home.

Improves Flow
  • Ensures a natural and inviting flow from room to room. A well-staged home guides buyers through the property seamlessly.

  • Helps buyers navigate the home easily, creating a comfortable viewing experience. This positive experience can leave a lasting impression and make the home more memorable.

Addresses Repairs and Upgrades
  • Identifies and addresses minor repairs that could detract from the home’s appeal. Fixing small issues can prevent potential buyers from being turned off by maintenance concerns.

  • Often involves minor upgrades like fresh paint or new fixtures to modernize the space. These updates can make the home feel fresh and contemporary, increasing its marketability.


Home staging is so much more than just arranging furniture; it's a strategic marketing tool that can significantly impact the sale of a home. By creating an inviting, visually appealing space, staging helps buyers connect with the property emotionally, leading to quicker sales and higher offers. For any homeowner looking to sell, investing in professional staging is a decision that can pay off manifold. This is why I recommend staging for all of my listings and I am lucky to have connections with some amazing home stagers on island.


Schedule a Listing Consultation below to talk more about selling your home with me today!





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